Web Content and Editorial Specialist

Job Description

APPLICATION INSTRUCTIONS:
CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please
login to Workday
to complete the
internal application process
. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please

login to Workday
to complete the

student application process.
Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete
the application process for external applicants
.
Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see
Notice to Out of State Applicants
.
​

POSITION SPECIFICS
​
The
Enrollment Management Office
at Penn State is seeking applications for the position of
Web Content and Editorial Specialist
. This role supports the development and execution of marketing and communications initiatives that advance the goals, programs, and services of the campus, academic, or administrative unit; serves as the primary owner of day-to-day web content and email design within all divisions of Enrollment Management; employs a variety of marketing, communications, and web strategies, including digital marketing and content development; coordinates the production of digital marketing collateral, supports campaign execution, monitors performance analytics, and ensures that communications align with organizational branding, accessibility standards, and strategic priorities.
The Web Content and Editorial Specialist is responsible for:
Maintaining accurate, current, and user-focused content that follows best practices
Supporting ongoing digital content improvements and optimization
Working within established governance and workflow processes
Serving as a reliable point of contact for content-related needs
Using the content management system (CMS) and available content types
Adhering to established intake and approval processes
Documenting and communicating requested changes effectively
Writing clear, concise, and structured content for web and CRM users
Understanding enrollment goals and key user audiences
Regularly reviewing and maintaining Enrollment Management content areas
Planning for page building using content and content types in a way that supports the intended audience and goal
Managing assets, links, and metadata consistently in the CMS
The Web Content and Editorial Specialist must:
Follow accessibility guidelines including reviewing compatibility with screen readers and assistive technologies; auditing both new and existing content for accessibility compliance; and structuring content for readability (headings, skimmability, content type selection)
Follow and edit according to Penn State Brand Guidelines including applying brand voice and editorial standards consistently; writing in a clear, concise, and student-focused way; and writing effective headings, body copy, and metadata to support modern discovery channels, including search engines and AI platforms
Ensure content is accurate, current, and relevant including addressing updates in a timely manner and participating in content audits, reviews, or planning efforts as needed

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Bachelor's Degree
6+ years of relevant experience; or an equivalent combination of education and experience accepted
Required Certifications:
None

BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS
The salary range for this position, including all possible grades, is $65,508.00 - $94,980.00.

Salary Structure
- Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our
Benefits Page
.
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review
here
.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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