Product Marketing Cyber GTM Manager

Job Description

Product Marketing Cyber GTM Manager
The Opportunity:
Join a team bringing next-generation cybersecurity technologies and strategic partnerships to market across the defense and intelligence community. As a Cyber GTM Manager, Product Marketing, you'll translate complex technologies and strategic partnerships into compelling product positioning, customer stories, go-to-market strategies, and integrated GTM campaigns that shape market perception, e
nga
ge target audiences, and drive awareness, pipeline, and growth.
You'll work at the intersection of product, technology, partnerships, sales, marketing, and executive leadership to understand emerging capabilities and turn them into clear, differentiated offerings. You'll
develop
and execute strategic GTM campaigns that bring together executive messaging, thought leadership, so
cia
l and digital content, customer e
nga
gement, partner communications, events, and sales activation. This includes coordinating executive LinkedIn campaigns and messaging for Booz Allen and strategic technology partners, ensuring that our leaders and partners tell a consistent, compelling story to the market.
From
develop
ing product narratives and customer pitch decks to shaping executive communications, launching partner campaigns, and building sales enablement materials, you'll help define how we tell the story, who we tell it to, and how we turn that story into market e
nga
gement and pipeline.
You'll partner closely with product and engineering teams to understand what we're building, strategic technology partners to
develop
joint market opportunities, and sales teams to understand what customers need to buy. You'll turn those inputs into compelling stories and practical tools-including pitch decks, slick sheets, pricing materials, battlecards, solution briefs, executive messaging, so
cia
l content, campaigns,
and other
assets that help our teams e
nga
ge customers and win business.
This is a strategic, hands-on role for a strong communicator and storyteller who can move comfortably between technology, strategy, marketing, partnerships, and sales-someone who can take a complex capability, understand why it matters, and build the narrative, campaign, and sales motion that brings it to life for customers, executives, partners, and sellers.
Join us. The world can't wait.
You Have:
7+ years of
experience
in a product marketing, go-to-market strategy, strategic communications, or strategic partnerships field
7+ years of
experience

develop
ing and executing strategic GTM campaigns for technology products,
sof
tware platforms, services, or strategic partnerships, including defining target audiences,
develop
ing campaign strategies and messaging, coordinating content and communications across channels, activating sales and partners, and measuring campaign performance
Experience

develop
ing executive and customer narratives for complex technology, including translating technical capabilities into clear value propositions, use cases, differentiators, and mission or business outcomes
Experience

develop
ing and coordinating executive communications and so
cia
l media campaigns, including LinkedIn messaging and content for senior leaders, technology partners, and corporate brands
Experience
creating customer-facing and executive-level presentations, including pitch decks, solution presentations, executive briefings, partner presentations,
and
presentation materials used in customer e
nga
gements
Experience

develop
ing sales and marketing enablement content, including slick sheets, solution briefs, pricing sheets, battlecards, sales plays, discovery guides, or case studies, and
develop
ing product positioning, messaging, packaging, and commer
cia
lization strategies, including defining target customers, use cases, value propositions, product bundles, SKUs, or pricing
Experience
conducting market, customer, or competitive analysis to inform product positioning, campaign strategy, target accounts, partnership strategy, or GTM decisions
Experience
working directly with sales, account, business
develop
ment, executive, or partner teams to support customer e
nga
gements, account strategies, opportunity
develop
ment, campaigns, or active pursuits
Ability to
obtain a Secret clearance
Bachelor's degree
in a Business, Marketing, Communications, Public Relations, Journalism, or Public
Policy
field
Nice If You Have:
Experience

develop
ing GTM strategies and campaigns for federal, Department of War, or Intelligence Community customers, or for defense sector technology companies and startups
Experience

develop
ing joint GTM strategies and executive-led campaigns with technology partners, including co-branded content, executive messaging, LinkedIn or so
cia
l media campaigns, thought leadership, co-selling, events, demand generation, or channel programs
Experience
marketing AI, cybersecurity, cloud, autonomy, data,
sof
tware,
or other
technically complex products and platforms
Experience
supporting product launches, new market entry, RFPs, competitive evaluations, capture activities, whitepapers, or thought leadership campaigns
Master's degree
in Business, Marketing, Communications, Strategy, or a
related
field
Clearance:
Applicants selected will be subject to a security investigation and may need to meet eligibility requirements for access to classified information.
Compensation
At Booz Allen, we celebrate your contributions, provide you with opportunities and choices, and support your total well-being. Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care. Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values. Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen's benefit programs. Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits. We encourage you to learn more about our total benefits by visiting the Resource page on our Careers site and reviewing Our Employee Benefits page.
Salary at Booz Allen is determined by various factors, including but not limited to location, the individual's particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $77,600.00 to $176,000.00 (annualized USD). The estimate displayed represents the typical salary range for this position and is just one component of Booz Allen's total compensation package for employees. This posting will close within 90 days from the Posting Date.
Identity Statement
As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during interviews and assessments. We reserve the right to take your picture to verify your identity and prevent fraud.
Candidate AI Usage Policy
AI is a part of our daily work at Booz Allen, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on
your
own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited
unless permission is explicitly provided
.
Work Model
Our people-first culture prioritizes the benefits of collaboration, whether it occurs in person or virtually. To support engagement and effective communication, employees working virtually are generally expected to have their cameras on during meetings.
Remote
: If this position is listed as remote, there may still be occasions when you are required to work in person at a Booz Allen or customer facility.
Hybrid
: If this position is listed as hybrid, you will be expected to work from a Booz Allen facility frequently, in alignment with leadership expectations and the needs of the role. You may also be required to work from or visit a customer facility.
Onsite
: If this position is listed as onsite, work will primarily be performed at a Booz Allen office or customer facility, where employees will collaborate directly with colleagues and customers as required by the role.
Commitment to Non-Discrimination
All qualified applicants will receive consideration for employment without regard to disability, status as a protected veteran or any other status protected by applicable federal, state, local, or international law.