Digital Content Producer * Work from home

Job Description

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By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network?
Join us-Where your Career is a Force for Good!
Job Description:
Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.
When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.
Where Your Career is a Force for Good!
WHAT YOU NEED TO KNOW (Job Overview):
The Digital Marketing

+ Engagement

team is seeking an experienced
Digital

Content Producer

to create compelling, performance-driven content across the organization's most impactful digital channels. This role supports donor recruitment and retention, digital product communications, and marketing initiatives by developing customer-facing content across email, SMS, RedCrossBlood.org, the Blood Donor App, and other digital platforms. The Digital

Content Producer

develops strategic, channel-specific messaging that inspires action, strengthens the donor experience, supports product adoption, and advances the American Red Cross' lifesaving mission.

The Digital

Content Producer

reports to the Senior Director of Digital Marketing & Experience and partners closely with digital marketers, web specialists, UX designers
,

and business stakeholders to develop content that is engaging, data-informed, and aligned with organizational goals. Beyond exceptional writing and editing skills, the ideal candidate brings strong organizational skills, intellectual curiosity, and a collaborative mindset

using audience insights, campaign performance, and cross-functional feedback to continually improve digital content and contribute to the success of integrated marketing campaigns.

This role requires a writer who is equally comfortable developing high-impact acquisition campaigns, supporting digital product experiences, and managing ongoing content operations. The successful candidate thrives in a fast-paced environment, manages multiple priorities

simultaneously, and produces polished,

accurate

content across a wide range of digital channels while

maintaining

the American Red Cross brand voice and editorial standards.

This position is 100% remote. East Coast candidates are preferred.

KEY RESPONSIBILITIES

Create High-Impact Digital Content

Develop compelling, donor-focused copy for the organization's largest direct-response digital marketing channel
s

that recruit, engage, convert, and

retain

blood donors.

Write and edit customer-facing content for

RedCrossBlood.org, the Blood Donor App,

and

other digital platforms,

creating clear, engaging experiences that support donor education, appointment generation, and retention.

Translate organizational

objectives

and campaign priorities into channel-specific content that aligns with the American Red Cross brand voice while meeting audience and business needs.

Adapt messaging across multiple digital formats and customer touchpoints while

maintaining

consistency, accuracy, accessibility, and editorial excellence.

Develop persuasive messaging that supports donor acquisition, customer engagement, fundraising, and lifecycle marketing initiatives.

Support Digital Product & Platform Communications

Create customer-facing content supporting digital platform initiatives, including the Blood Donor App, RedCrossBlood.org, donor portals, and other digital experiences.

Write

in-app messaging, feature announcements, app updates, release communications, and product enhancement content that improve customer engagement and encourage feature adoption.

Develop

messaging

supporting new product launches, platform enhancements, migration

initiatives

and ongoing customer education.

Create communications supporting enterprise initiatives, including donor recruitment,

blood drive hosting, biomedical services
,

and other customer-facing campaigns across the Red Cross Blood (RCB)

and digital platforms
.

Partner with Product, UX, and Digital Experience teams to ensure content supports intuitive user experiences and successful product adoption.

Optimize

Content Through Performance Insights

Partner with digital channel owners, marketers, and analytics teams to understand campaign

objectives
, audience behavior, and key performance indicators.

Apply campaign performance insights to refine messaging, improve engagement, and increase conversion across digital channels.

Identify

opportunities for content optimization, messaging refinement, personalization, and A/B testing to continually improve campaign performance.

Balance creativity with measurable business outcomes by writing content that informs, inspires, and motivates action.

Support Search & Content Discoverability

Write and

optimize

website content, landing pages, and SEO-focused articles that improve search visibility and support donor acquisition.

Collaborate with the SEO Manager to

identify

keyword opportunities, content gaps, and optimization strategies that strengthen organic performance.

Stay informed on evolving search trends, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), helping create content that is structured and written for discoverability across both traditional search engines and AI-powered search experiences.

Ensure content is authoritative, user-focused, accessible, and aligned with current search and content best practices.

Collaborate Across the Digital Experience

Partner across direct-to-donor marketing teams throughout the content development process-from planning and strategy through execution, optimization, and measurement.

Develop a deep understanding of donor journeys and

user needs

to create content that supports broader

campaign
, product, and business

objectives
.

Contribute ideas during campaign planning, product discussions, and creative reviews using audience insights, performance learnings, and digital best practices.

Build strong cross-functional relationships while effectively managing multiple priorities in a fast-paced, collaborative environment.

Support Content Operations & Governance

Author, publish, and

maintain

digital content within enterprise content management systems and content authoring platforms, ensuring content accuracy and consistency.

Develop and

maintain

process documentation that supports digital content workflows, governance, and operational best practices.

Execute

timely

copy revisions, production updates, and quick-turn content changes across web, email, SMS, mobile applications, and other digital channels.

Support Digital Inbox communications,

volunteer portal (BDC Portal) content,

operational messaging, and other digital communication needs as business priorities evolve.

Ensure all content

complies with

enterprise brand standards, editorial guidelines, accessibility requirements, legal and regulatory expectations, and digital governance practices.

Champion Content Quality

Serve as lead editor for the Digital Review Inbox, providing thoughtful copyediting and constructive feedback for donor-facing communications across the organization.

Help

maintain

consistency in messaging, grammar, accessibility, tone, and adherence to enterprise brand standards.

Share digital copywriting best practices and campaign learnings with internal partners to elevate the quality and effectiveness of digital communications.

Ensure all content reflects a high standard of quality, accuracy, usability, and customer experience.

Additional

duties may be assigned at the discretion of the hiring manager.

QUALIFICATIONS

Required

Bachelor's degree in Communications
, Journalism, English, Marketing, or a related field, or equivalent professional experience.

4-6 year
s of professional experience writing digital content across multiple channels, including email, websites, SMS, mobile applications, push notifications, and other digital platforms.

Demonstrated experience developing direct-response marketing content that supports measurable business outcomes such as engagement, conversion, customer acquisition, fundraising, or retention.

Exceptional writing, editing, and proofreading skills with a portfolio

demonstrating

compelling digital content across multiple channels.

Experience creating content for digital products, customer journeys, or lifecycle communications.

Working knowledge of SEO best practices and experience writing search-optimized web content.

Familiarity with evolving search experiences, including AI-generated search results and emerging content optimization approaches (AEO/GEO), or a demonstrated interest in learning and applying these best practices.

Ability to interpret campaign performance metrics, audience insights, and testing results to continually improve content effectiveness.

Excellent organizational and project management skills with the ability to independently manage multiple projects, shifting priorities, and competing deadlines.

Outstanding communication and collaboration skills with experience working across marketing, digital

product
, UX, analytics, SEO, and cross-functional