Public Information Specialist 2 (Digital Content) - Albany

Job Description

The New York State Department of Labor's Office of Communications is seeking a Public Information Specialist 2 (Digital Content) to join its Marketing team. This role requires a candidate with strong project management and coordination skills, including the ability to simultaneously manage multiple projects from initiation to completion. The ideal candidate will possess exceptional writing and proof-reading abilities, coupled with proven experience in managing news media relations and digital content.
We are an extremely creative and collaborative team dedicated to helping New York's workforce and businesses thrive. If you possess these project management and coordination capabilities, a wealth of creative ideas, and a passion for serving New Yorkers, we encourage you to apply.
Standard Duties:
• Collaborate with the leadership of the Office of Communications to manage multiple projects simultaneously from inception to completion.
• Oversee the entire lifecycle of multiple communication projects, ensuring timely and satisfactory delivery.
• Partner effectively with leadership, as well as internal and external stakeholders, to achieve project objectives.
• Develop and manage project schedules and timelines, identifying and tracking all key milestones.
• Draft content as needed for projects, including but not limited to: campaign messaging guides, web content, promotional ad copy, and video scripts.
• Facilitate and manage the final production process, including scheduling, coordinating client approvals, and proof-reading the final product.

Minimum Qualifications:
Seven years of experience* in public relations, social media, and digital communications.
*Associate's, bachelor's, or master's degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, of experience respectively;
OR one year of experience as a Public Information Specialist 1 (Digital Content).
Preferred Qualifications:
• Strong written and verbal communication skills.
• Two years related experience helping to plan and manage the implementation of assigned communications projects.
• NYS government experience a plus.
• Excellent creative and institutional writing skills.
• Strong organizational skills and the ability to prioritize a busy workload to meet tight deadlines.
• Proven attention to detail, while retaining the ability to see the bigger picture.
• Exceptional customer service skills.
• Proven work experience developing and delivering informative, well-written messaging.
• Ability to initiate and maintain relationships across a diverse set of stakeholders.
• Experience using data and metrics to measure success of marketing campaigns.

Requirements

Seven years of experience* in public relations, social media, and digital communications.
*Associate's, bachelor's, or master's degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years, of experience respectively;
OR one year of experience as a Public Information Specialist 1 (Digital Content).
Preferred Qualifications:
• Strong written and verbal communication skills.
• Two years related experience helping to plan and manage the implementation of assigned communications projects.
• NYS government experience a plus.
• Excellent creative and institutional writing skills.
• Strong organizational skills and the ability to prioritize a busy workload to meet tight deadlines.
• Proven attention to detail, while retaining the ability to see the bigger picture.
• Exceptional customer service skills.
• Proven work experience developing and delivering informative, well-written messaging.
• Ability to initiate and maintain relationships across a diverse set of stakeholders.
• Experience using data and metrics to measure success of marketing campaigns.