Manager for Marketing

Job Description

The Jacksonville Public Library is actively seeking a Manager for Marketing.

This position reports to the Assistant Director for Marketing and Communications and is responsible for assisting in the planning, coordination, and implementation of the Public Library's outward-facing marketing, communications, and public relations activities. The Manager for Marketing is responsible for supervising assigned staff, coordinating workflow, implementing marketing and communications plans, and managing day-to-day public relations activities. They provide leadership, supervision, training, and guidance to marketing staff, ensuring that communications projects are impactful and aligned with the Library's mission.

Do you want to earn four (4) weeks off during your first year of employment? Do you want low and no cost health insurance options? If you answered "yes" to any of these questions, you need to complete your application now. Work for the city you love!!!

Did you know as a City of Jacksonville employee, you would also have twelve (12) paid holidays and a personal leave day as well? In addition, health insurance, dental, vision, life insurance and flexible spending plans are also available. City of Jacksonville employees are also eligible for Federal Student Loan Forgiveness after ten (10) years of public service and on-time payments.

• Develops, coordinates, and implements marketing and communications plans for Library programs, services, events, initiatives, and promotional campaigns.

• Schedules, assigns, monitors, reviews, and evaluates the work of assigned marketing staff.

• Leads the day-to-day coordination of the Library's outward-facing marketing and public relations activities, including workflow, priorities, timelines, and deliverables.

• Identifies, develops, and implements public relations opportunities that increase awareness of Library services, programs, events, and initiatives.

• Develops and maintains effective working relationships with media representatives and coordinates proactive media outreach on behalf of the Library.

• Responds to media inquiries and coordinates timely, accurate responses regarding Library operations, programs, services, policies, and initiatives.

• Researches, prepares, writes, and edits news releases, media advisories, promotional copy, newsletters, social media content, blog articles, flyers, brochures, correspondence, and other print and digital communications materials.

• Reviews and refines communications collateral to ensure quality, consistency, clarity, and alignment with Library messaging, brand standards, and campaign objectives.

• Monitors, evaluates, and provides results of marketing, communications, and public relations activities using campaign data, audience response, media coverage, and other relevant measures to support recommendations and continuous improvement.

• Represents the Marketing and Communications Division on major event committees, project teams, and cross-department planning groups.

• Provides marketing and communications guidance to Library staff regarding promotional strategies, messaging, communications plans, and best practices.

• Uses data such as customer feedback, social media statistics, email marketing metrics, demographic information, community data, and campaign results to evaluate effectiveness and recommend improvements.

• Actively seek opportunities to increase public use of library programs and resources, enhancing visibility and impact.

• Support the overall mission of the library by providing customer service in a manner that creates a positive customer experience.

• Work with diverse populations to provide services in a non-judgmental and non-discriminatory manner

• Communicate clear direction, manage for results, and lead organizational change

• Assign responsibility, take corrective action, demonstrate leadership in evaluating, developing, and motivating employees

• Perform related work as required.

• A bachelor's degree from an accredited institution.

• A minimum of four (4) years of professional experience in media relations, communications, journalism, advertising, marketing, or related field.

• Two years of supervisory experience is preferred.

• Bachelors' degree from an accredited institution in communications, marketing, or public relations is preferred.

• Preferred Attributes:
• Strategic Communication & Marketing Planning: Ability to develop, implement, and evaluate marketing and communication plans that align with organizational goals. This includes understanding audience segmentation, messaging, and brand positioning.

• Leadership & Staff Supervision: Skill in supervising, coaching, and developing team members. This competency includes delegating work effectively, providing constructive feedback, and fostering a collaborative, high-performing team environment.

• Project & Workflow Management: Competence in organizing, coordinating, and overseeing multiple projects simultaneously. Includes managing timelines, prioritizing tasks, ensuring quality control, and keeping communication projects on track.

• Community Engagement: Strength in managing day-to-day PR activities, nurturing media relationships, crafting clear and compelling public messages, and ensuring all outward-facing communications reflect the mission and values of the Library.

Licensing/Certification/Registration:

• Must possess and maintain a valid driver's license during employment in this class.

• Must qualify for, obtain, and maintain a City of Jacksonville public driver certification for employment in this class.

A FULLY COMPLETED ONLINE APPLICATION IS REQUIRED. Apply at www.jacksonville.gov. Work history is required for all employment/volunteer work in which qualifications are being based. When meeting/basing qualifications on education, a copy of your college transcript, with your social blacked out, is required with your application. U.S. transcripts do not need to be official, but must state your name, the school's name, classes taken, grades received, type of degree, and date degree was conferred. Transcripts outside the U.S. must be converted to U.S. standards.

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Certain servicemembers and veterans, and the spouses and the family members of such service members and veterans, receive preference and priority, and certain servicemembers may be eligible to receive waivers for postsecondary educational requirements, in employment and are encouraged to apply for positions being filled.

If claiming veteran's preference, you must attach a DD-214 (Member Form-4 copy) or military discharge papers, or equivalent certification from the Department of Veterans Affairs listing military status, dates of service and character of discharge. You must also attach the Veterans Preference Certification Form and if applicable, the additional forms as noted here: http://www.coj.net/departments/employee-services/veterans-preference.

If a candidate believes he or she was not afforded veteran's preference, he or she may file a written complaint, within sixty (60) calendar days upon receipt of notification of the hiring decision, requesting an investigation to:

Florida Department of Veterans Affairs
Attention: Veterans' Preference Coordinator
11351 Ulmerton Road, Suite 311-K
Largo, FL 33778-1630
Email: VeteransPreference@fdva.state.fl.us