Delaware State Parks Digital Marketing Specialist

Job Description

The Division of Parks and Recreation is a two-time National Gold Medal Award winning organization which operates and maintains 17 Delaware State Parks and related preserves and greenways throughout Delaware. The state's land protection programs are also administered by the Division. The Division is additionally responsible for providing recreational opportunities and educational and interpretive programs for the public. 2026 is an exciting time as Delaware State Parks marks its 75th anniversary, recognizing decades of outdoor recreation, conservation and public service. This milestone will highlight the people, parks and partnerships that define the system, while inviting new generations to connect with Delaware's natural and cultural resources.

Click here for more information about Delaware State Parks.

The Division of Parks and Recreation is a two-time National Gold Medal Award winning organization which operates and maintains 17 Delaware State Parks and related preserves and greenways throughout Delaware. The state's land protection programs are also administered by the Division. The Division is additionally responsible for providing recreational opportunities and educational and interpretive programs for the public. 2026 is an exciting time as Delaware State Parks marks its 75th anniversary, recognizing decades of outdoor recreation, conservation and public service. This milestone will highlight the people, parks and partnerships that define the system, while inviting new generations to connect with Delaware's natural and cultural resources.

Click here for more information about Delaware State Parks.

This year-round position will manage all digital media for Delaware State Parks and assist in coordinating marketing initiatives for the Division of Parks and Recreation.

Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here.

Creates content for Delaware State Parks social media, eNewsletter, Adventure Blog, digital ads and other communications.
Manages, schedules, monitors and maintains Delaware State Parks social media, blog, eNewsletter, digital advertising and other platforms.
Tracks and regularly reports on data metrics of digital marketing platforms and makes recommendations for increased effectiveness in future campaigns.
Assists with multimedia production (photography, videography) and asset management.
Assists in development, preparation and staffing of public promotional events such as trade shows, community events, programs, concerts, fairs, etc.
Handles miscellaneous inquiries
Other duties as required.

Essential functions are fundamental, core functions common to all positions in the class series and are not intended to be an exhaustive list of all job duties for any one position in the class. Since class specifications are descriptive and not restrictive, incumbents can complete job duties of similar kind not specifically listed here.

Creates content for Delaware State Parks social media, eNewsletter, Adventure Blog, digital ads and other communications.
Manages, schedules, monitors and maintains Delaware State Parks social media, blog, eNewsletter, digital advertising and other platforms.
Tracks and regularly reports on data metrics of digital marketing platforms and makes recommendations for increased effectiveness in future campaigns.
Assists with multimedia production (photography, videography) and asset management.
Assists in development, preparation and staffing of public promotional events such as trade shows, community events, programs, concerts, fairs, etc.
Handles miscellaneous inquiries
Other duties as required.